lively
A Tool Chest for Self-Marketers: Self-Help for Creating Your Company's Promotional Materials
 | author: Cheryl Dauphin Nancy Simonds asin: 0979016002 binding: Paperback |
If you're in charge of creating the marketing materials for your company or nonprofit agency, this "tool chest" will help. A lively, interactive guidebook, it contains tips on how to: Identify your target market; Determine the goal for your marketing piece; Keep the layout and design simple; Use the appropriate color and file formats; Prepare the project for your commercial printer...
and so much more! read more »
CVS and Job Applications (One Step Ahead)
 | author: Judith Leigh asin: 0198606141 binding: Hardcover list price: $15.70 USD amazon price: $15.70 USD |
A book of practical advice and useful tips on how to design your CV and write successful job applications. This lively, accessible, and illustrated guide is divided into two sections. The first provides comprehensive advice on what to consider when putting a CV together, compiling an application, and going to the interview. Also covered are speculative and online applications, circumstances such as returning to work after a break or changing direction, references, and clarifying the job offer. read more »
Labor Struggles In The Deep South and Other Writings
 | author: Covington Hall asin: 0882862448 binding: Paperback list price: $14.00 USD amazon price: $14.00 USD |
In the half-century since it was written, Hall's Labor Struggles In The Deep South, published here for the first time, has become an underground classic among activist historians writing on the South and on working people. Hall - journalist, organizer, rebel, professor and poet - brings to life the dramatic early 20th century struggles of the waterfront workers of New Orleans and the militant timber workers of Louisiana and East Texas. read more »
Errant Journeys: Adventure Travel in a Modern Age
 | author: David Zurick Keith Otterson Tim Krasnansky asin: 0292798067 binding: Paperback list price: $14.95 USD amazon price: $14.95 |
By the year 2000, tourism will be the world's single most important economic activity. Even now, there is hardly a place on earth, no matter how inaccessible, that has not been visited by some traveler seeking adventure, enlightenment, or simply change from the familiar world back home. In this pathfinding book, David Zurick explores the fastest-growing segment of the travel industry--adventure travel. He raises important questions about what constitutes the travel experience and shows how the modern adventure industry has commercialized the very notion of adventure by packaging it as tours. read more »
Compelling Communication: How to Write and Speak for Success
 | author: Hans Tammemagi asin: 1550417533 binding: Paperback list price: $24.95 USD amazon price: $18.96 USD |
Employers rank good communication as a top factor in determining success and advancement on the job. Yet, the how-to_s of effective and persuasive communication rarely get little attention in high school or post-secondary English courses. Compelling Communication addresses this shortcoming. Written for college students, graduates just entering the workforce and professionals interested in learning the art of persuasion, this guide teaches how to communicate effectively and eloquently in today_s business world. read more »
One Step Ahead: Editing and Revising Text (Get Ahead in)
 | author: Jo Billingham asin: 0198604130 binding: Paperback list price: $11.95 USD amazon price: $11.95 |
Part of the brand new One Step Ahead series, this book is a lively, accessible, and highly illustrated guide to editing and revising. It provides a practical approach for office workers, students, and newsletter editors. Whether editing your own work or text written by others, it suggeststechniques and approaches, and covers editing content, style, tone, accuracy, brevity, and clarity. Illustrated and approachable, it gives checklists to help editors work quickly. Also included are examples from real articles, essays, letters, and reports.
Science on Stage: Expert Advice as Public Drama (Writing Science)
 | author: Stephen Hilgartner asin: 0804736464 binding: Paperback list price: $23.95 USD amazon price: $23.95 USD |
Behind the headlines of our time stands an unobtrusive army of science advisors. Panels of scientific, medical, and engineering experts evaluate the safety of the food we eat, the drugs we take, and the cars we drive. But despite the enormous influence of science advice, its authority is often problematic, and struggles over expert advice are thus a crucial aspect of contemporary politics. Science on Stage is a theoretically informed and empirically grounded study of the social process through which the credibility of expert advice is produced, challenged, and sustained. read more »
Lessons from the Past: Journalists' Lives and Work, 1850-1950
 | author: Fred Fedler asin: 1577660676 binding: Paperback list price: $22.95 USD amazon price: $22.95 |
Were the challenges and motivations of journalists who lived and worked in the late-nineteenth and early-twentieth centuries similar to those of today? read more »
