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25 Words or Less: How to Write Like a Pro to Find That Special Someone Through Personal Ads

cover of 25 Words or Less: How to Write Like a Pro to Find That Special Someone Through Personal Adsauthor: Emily Thornton Calvo
Laurence Minsky
Emily Thornton Calvo
asin: 0809228785
binding: Paperback
list price: $12.95 USD
amazon price: $12.95


Personal ads, for the most part, are boring and surprisingly impersonal. You know the type: "SWM into foreign films and Chinese takeout seeks SWF for romantic walks on the beach." Any ad with a modicum of originality stands out. Advertising copywriters Emily Thornton Calvo and Laurence Minsky approach personal-ad writing the way they'd approach writing a product advertisement. Not only do they encourage you to be more clever and creative, but they help you figure out exactly what kind of person and relationship you're seeking, and then they show you how to express that information in an ad.  read more »

So You Need to Write a Business Plan

cover of So You Need to Write a Business Planauthor: Jerome S. Osteryoung
Diane Denslow
asin: 0030315336
binding: Paperback
list price: $43.95 USD
amazon price: $40.20 USD


This helpful nuts-and-bolts resource teaches entrepreneurs how to create an effective business plan. Packed with real-life examples and exercises, it walks readers step by step through the process of writing a business plan. Drawing examples from product companies, service companies and retailers, So You Need to Write a Business Plan covers the majority of issues unique to each of these industries.

Be Your Own Literary Agent: The Ultimate Insider's Guide to Getting Published

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Why sacrifice ten to fifteen percent of your book advance to a commissioned agent when you don’t have to?  read more »

Grant Writing: Strategies for Developing Winning Proposals (2nd Edition)

cover of Grant Writing: Strategies for Developing Winning Proposals (2nd Edition)author: Patrick W. Miller
asin: 0967327954
binding: Paperback
list price: $39.95 USD
amazon price: $39.95


Grant Writing: Strategies for Developing Winning Proposals (Second Edition) walks you through the major phases of grant development—from finding potential funds to preparing successful proposals. In this comprehensive book, author Patrick W. Miller, Ph.D. shares tips and tricks of grant writing and budget development while providing concise guidelines, ideas, and techniques for preparing grant applications.  read more »

The Genesis of Leadership: What the Bible Teaches Us About Vision, Values and Leading Change

cover of The Genesis of Leadership: What the Bible Teaches Us About Vision, Values and Leading Changeauthor: Nathan Laufer
asin: 158023352X
binding: Paperback
list price: $18.99 USD
amazon price: $14.81 USD


Successful leaders don't rely solely on natural charisma and organizational authority as their tickets to success. Successful leadership is a learned art form and a developed discipline. You can master the art of leadership by examining the pitfalls and achievements of past leaders and penetrating the stories of our cultural and religious heritage. The Bible is the ultimate resource for learning by example: its stories of family relationships, political beginnings and even divine encounters provide valuable lessons about leading effectively.  read more »

Pocket Guide to Technical Presentations and Professional Speaking

cover of Pocket Guide to Technical Presentations and Professional Speakingauthor: Steven Bernard Zwickel
William S. Pfeiffer
asin: 0131529625
binding: Paperback
list price: $38.60 USD
amazon price: $38.60 USD


A handbook that promotes the art of good speaking, Pocket Guide to Technical Presentations provides basic guidelines that foster confidence. Up-to-date information in a simple, straightforward format–you will learn to speak competently, overcome anxiety, analyze the audience, research a topic, and to organize, illustrate, and deliver a professional-level talk.  read more »

Banishing Bureaucratese: Using Plain Language in Government Writing

cover of Banishing Bureaucratese: Using Plain Language in Government Writingauthor: Judith Gillespie Myers
asin: 1567261019
binding: Paperback
list price: $39.00 USD
amazon price: $39.00 USD


In the federal government, good writing skills have become particularly important since the Plain Language Guidelines were issued in 1998. Banishing Bureaucratese shows you how to apply the guidelines to every type of writing, from emails, memos, and letters to policies, agency communications, and budget justification statements.  read more »

Winning Government Business: Gaining the Competitive Advantage

cover of Winning Government Business: Gaining the Competitive Advantageauthor: Steven R., Ph.D. Osborne
asin: 156726106X
binding: Hardcover
list price: $125.00 USD
amazon price: $125.00 USD


Winning Government Business: Gaining the Competitive Advantage will help you win more government business. This unique handbook outlines a successful new approach to proposal development that's strategically focused on gaining the competitive advantage. Page by page, the book walks you step by step through techniques that will sharpen your competitive edge at every phase of the process.  read more »