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The internal agency approach to managing and developing marketing materials.(Special Section: Marketing Communication): An
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This digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 1995. The length of the article is 3157 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Firms can adopt a centralized, decentralized or hybrid agency model as a pattern for marketing materials development. read more »
Those sensitive auto dealers strike again, and another newspaper caves. (auto dealers responded to an unflattering article in
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This digital document is an article from American Journalism Review, published by University of Maryland on September 1, 1994. The length of the article is 834 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The San Jose Mercury News was pressured into apologizing for an article and running house advertisements supporting car dealers because of a car dealers' advertisement boycott. read more »
Local news slightly more prominent in Post redesign; little difference overall. (redesign of the 'St. Louis Post-Dispatch'): An
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This digital document is an article from St. Louis Journalism Review, published by SJR St. Louis Journalism Review on March 1, 1998. The length of the article is 1672 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The 'St Louis Journalism Review' evaluated the redesign of the 'St Louis Post-Dispatch' which was aimed at increasing the number news items. read more »
Web tide; a roadmap for exploring the Internet's most vibrant element.(special advertising section): An article from: American
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This digital document is an article from American Journalism Review, published by University of Maryland on January 1, 1996. The length of the article is 2058 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The Internet offers unparalleled access to information and can greatly enhance reporting and journalism, most easily through its World Wide Web portion. read more »
Selling technology in technical advertisements: a case study.(Special Section: Marketing Communication): An article from:
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This digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 1995. The length of the article is 2390 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Technical advertisements sell technology by focusing on public fascination with the product or by enumerating buyer benefits. read more »
Imagine a newspaper: Post-Dispatch kills news analysis section in favor of public-journalism project.(St. Louis Post-Dispatch):
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This digital document is an article from St. Louis Journalism Review, published by SJR St. Louis Journalism Review on May 1, 1999. The length of the article is 2604 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The newspaper 'St. Louis Post-Dispatch' replaced its news analysis section with an editorial product called 'Imagine St. read more »
Interns improve their report writing skills.: An article from: T H E Journal (Technological Horizons In Education)
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This digital document is an article from T H E Journal (Technological Horizons In Education), published by T.H.E. Journal, LLC on October 1, 1990. The length of the article is 716 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Intelligence Active Software's Phrase Thesaurus report pad, a HyperCard-like stack, improves undergraduate students' writing skills, according to Dr. read more »
Downsizing technical communication staff: the risk to corporate success. (Special Section: Technical Communicators and
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This digital document is an article from Technical Communication, published by Society for Technical Communication on February 1, 1993. The length of the article is 4478 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Reducing the size of the technical communication staff may not be a sound business decision because there is always a need for people who can write about product information. read more »
