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Mail Order Millionaire Copywriting Secrets
 | author: G. Gilbert Carlson asin: B0015OD8N6 binding: Spiral-bound |
You will be writing million dollar headlines and copy, using your new, powerful copywriting skills to boost sales with your ads, direct mail, catalogs, websites and e-mail marketing. I had the rare experience of working with the Mail Order King when I was young. Harold Cowan made millions in mail order projects. The Royal Canadian Air Force Exercise Plan, The Grapefruit Diet and so many others. When I first started working with The Mail Order Millionaire I was handed a notebook to help me create ads, sales letters and brochures. This was Harolds personal notebook of copywriting secrets! read more »
One Step Ahead: Writing for the Internet (One Step Ahead Series)
 | author: Jane Dorner asin: 0198662858 binding: Paperback list price: $11.95 USD amazon price: $10.16 USD |
This is a practical guide for those wishing to write copy for websites as well as for those who commission others to do it. The book is set in two parts, the first gives learning objectives based on key ideas, techniques, and resources, and the second summarizes these objectives, explainstechnical terms, and gives pointers to useful sites and references.
Cybertalk That Sells
 | author: H G Lewis Jaime Murphy asin: 0809229234 binding: Paperback list price: $14.95 USD amazon price: $14.95 |
"Pithy, commonsense, how-to-say-it advice and information for a medium that is drowning in a tar pit of boring verbosity. Read Lewis and Murphy--and act on it--and you've got a good shot at making a sale." -- Denny Hatch, Editor Target Marketing magazine Interactive commerce . . . the World Wide Web . . . E-Marketing . . . Cybermarketing . . . the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? read more »
Elements of Electronic Communication, The
 | author: Heidi Schultz William A. Covino asin: 0205286461 binding: Paperback list price: $25.00 USD amazon price: $25.00 |
The Elements of Electronic Communication is a brief, practical, how-to guide to effective electronic communication. It puts the contemporary technology of electronic media into context by offering examples of how writers create electronic messages and how receivers of electronic messages respond. The Elements of Electronic Communication offers real examples of both effective and ineffective websites and e-mail messages. read more »
QUERY LETTERS THAT WORKED! Real queries that landed $2K+ writing assignments
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Kelly James-Enger earned $3500 from one article for Redbook. Want to read the query letter that secured that lucrative assignment? How about the query that brought in $2800 from Woman's Day? read more »
Covering Business: A Guide to Aggressively Reporting on Commerce and Developing A Powerful Business Beat
 | author: Robert Reed Glenn Lewin asin: 1933338016 binding: Paperback list price: $18.95 USD amazon price: $18.95 USD |
This guide for journalists teaches how to develop an effective business beat, report on public and private companies, cultivate sources inside and outside a corporation, use business databases and websites, and write business articles that hook readers. read more »
Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations
 | author: Linda B. Vandevrede asin: 0976252708 binding: Paperback |
This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.
Write to Sell: The Ultimate Guide to Great Copywriting
 | author: Andy Maslen asin: 1904879993 binding: Paperback list price: $17.67 USD amazon price: $13.25 USD |
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. read more »
