Wing's Thoughts

brand


When Having A Legal Background Really Helps ( Blue Jeans Cables vs Monster Cable )

Cover image

Knowing What You've Got... And What You've Don't Got

If I were to ask just a random person on the street about Monster cable, they probably would have heard of them. They are a well marketed company that produces a lot of cables. They also produce various portable music player accessories, kits, and their price tag implies top quality stuff. Many people swear by them, others would rather just buy bulk and be done with it.

Now, if I were to ask those same random people on the street, whether they have heard of Blue Jeans Cable, they would probably not have. However, they are also a fine provider of quality cables, and are actually well covered in the audiophile world.

Both companies make cables for rather standard ports and connections. Sure, there are differences here and there, but for the most part, most of the proprietary stuff is specific to how the companies produce their cables, compositions, etc.

So, while it wasn't much news that Monster Cable issued a cease-and-desist letter to Blue Jeans Cable, it WAS news when it turns out that the president of Blue Jeans Cable, Kurt Denke, used to be a lawyer.

This is something that many other sites have reported on and is actually quite amusing to read, as it can serve as cheap education in how not to release the legal hounds... until you've done some digging.  read more »

Dancing with the devil.(The Business of Journalism): An article from: American Journalism Review

no image

This digital document is an article from American Journalism Review, published by University of Maryland on October 1, 1997. The length of the article is 783 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Local newspapers have to choose between joining forces with Microsoft in creating a Web presence or establishing their own Web sites.  read more »

Avoiding the siren song of tabloids. (newspapers retaining their integrity when entering the on-line market): An article from:

no image

This digital document is an article from American Journalism Review, published by University of Maryland on May 1, 1994. The length of the article is 782 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Newspapers should retain their integrity when trying to win a part of the information superhighway market.  read more »

A brand new ballgame. (the changes in the Oregonian): An article from: American Journalism Review

no image

This digital document is an article from American Journalism Review, published by University of Maryland on November 1, 1994. The length of the article is 2622 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The changes initiated by the Oregonian's editor Sandra Mims Rowe have transformed the structure of the paper.  read more »

One Step Ahead: Editing and Revising Text (Get Ahead in)

cover of One Step Ahead: Editing and Revising Text (Get Ahead in)author: Jo Billingham
asin: 0198604130
binding: Paperback
list price: $11.95 USD
amazon price: $11.95


Part of the brand new One Step Ahead series, this book is a lively, accessible, and highly illustrated guide to editing and revising. It provides a practical approach for office workers, students, and newsletter editors. Whether editing your own work or text written by others, it suggeststechniques and approaches, and covers editing content, style, tone, accuracy, brevity, and clarity. Illustrated and approachable, it gives checklists to help editors work quickly. Also included are examples from real articles, essays, letters, and reports.

Gabay's Copywriting Compendium

cover of Gabay's Copywriting Compendiumauthor: Jonathan Gabay
asin: 0750664029
binding: Hardcover
list price: $49.95 USD
amazon price: $49.95 USD


Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.  read more »

Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business

cover of Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Businessasin: B000NBKJFC
binding: Hardcover
list price: $24.95 USD
amazon price: $24.95


The greatest articles from the hottest business magazine of the past decade Since 1995, Fast Company has been the place to turn for cutting-edge business ideas and profiles of amazing companies and their leaders.  read more »

Starting Over: When David Black bought the Honolulu Star-Bulletin, he acquired little more than a name-plate and an editorial

no image

This digital document is an article from American Journalism Review, published by University of Maryland on December 1, 2001. The length of the article is 4440 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details  read more »