Wing Tang Wong

Knowing What You've Got... And What You've Don't Got

If I were to ask just a random person on the street about Monster cable, they probably would have heard of them. They are a well marketed company that produces a lot of cables. They also produce various portable music player accessories, kits, and their price tag implies top quality stuff. Many people swear by them, others would rather just buy bulk and be done with it.

Now, if I were to ask those same random people on the street, whether they have heard of Blue Jeans Cable, they would probably not have. However, they are also a fine provider of quality cables, and are actually well covered in the audiophile world.

Both companies make cables for rather standard ports and connections. Sure, there are differences here and there, but for the most part, most of the proprietary stuff is specific to how the companies produce their cables, compositions, etc.

So, while it wasn't much news that Monster Cable issued a cease-and-desist letter to Blue Jeans Cable, it WAS news when it turns out that the president of Blue Jeans Cable, Kurt Denke, used to be a lawyer.

This is something that many other sites have reported on and is actually quite amusing to read, as it can serve as cheap education in how not to release the legal hounds... until you've done some digging.  read more »

• Gizmodo's Coverage
• Audioholics Coverage ( This is where I first read the article! )
• Engadget Coverage
• AudioJunkies Coverage

author: Anne Hart asin: 0595385532 binding: Paperback list price: $17.95 USD amazon price: $17.95 USD

Don’t pay to promote, publicize, and market your book. The quickest ways to get free publicity for your book are to work at a writing camp (a boot camp for creative writing) and query a magazine editor to ask whether you can get a go-ahead to write an article titled, “How to Write a Syllabus for Teachinga Course In ____. (Fill in the topic of your how-to book).  read more »

author: Allison Baverstock asin: 0198603843 binding: Hardcover

Perfect for those who have to create publicity, newsletters, and press releases (and who commission them from others), this new book is packed full of advice on how to generate publicity and promote public relations by using words effectively. In two sections-one giving step-by-step advice, and the other a quick reference section-it gives you examples of good and bad practice based on real-life situations.  read more »

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program.  read more »

author: Joseph Marich asin: 0766831132 binding: Paperback list price: $44.95 USD amazon price: $44.95 USD

For both new and established writers who want to create and execute a publicity plan, Literary Publicity: The Final Chapter is an refreshing source for obtaining the desired media coverage for promoting your work. With all the new venues for publishing, it describes the channels available to writers today, and how they can get local, regional, or national media attention. The book explains differences between media roles, and teaches readers how to view their product in the same manner as the media, then plan the most effective publicity plan accordingly.  read more »

author: William Carroll asin: 0910390630 binding: Paperback list price: $25.00 USD amazon price: $19.00 USD

How to publish your book professionally, print at low cost, gain publicity and market for maximum profit. From the initial concept to autographing sold copies of your book, everything is here for success. Plus there are money-saving details which include tricks of formatting, selection of paper stock and reducing printing costs. Based on over 50 years of practical experience in the book publishing field.