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Get Ahead in Publicity, Newsletters, and Press Releases (Get Ahead in)

cover of Get Ahead in Publicity, Newsletters, and Press Releases (Get Ahead in)author: Allison Baverstock
asin: 0198603843
binding: Hardcover

Perfect for those who have to create publicity, newsletters, and press releases (and who commission them from others), this new book is packed full of advice on how to generate publicity and promote public relations by using words effectively. In two sections-one giving step-by-step advice, and the other a quick reference section-it gives you examples of good and bad practice based on real-life situations.  read more »