Wing Tang Wong

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on May 1, 1996. The length of the article is 1004 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: An effective political campaign should provide data to the four voter groups according to their levels of interest. Name identification among non-interested voters is achieved by the use of graphics and visual aids. Attention-grabbing headlines are for casual voters. Interested voters are newspaper readers so information on the social achievements of the candidate may be strongly persuasive. Literature for policy experts must be accurate.Citation DetailsTitle: Writing and designing campaign literature: how to reach the four voter groups.Author: Scott HildebrandPublication: Campaigns & Elections (Refereed)Date: May 1, 1996Publisher: Campaigns & Elections, Inc.Volume: v17 Issue: n5 Page: p38(2)Distributed by Thomson Gale