Wing Tang Wong

This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on May 1, 1998. The length of the article is 2034 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: A well-written letter can be a highly effective persuasive tool for property managers. To ensure that their written correspondence can compel readers to take the desired action, real estate managers should plan their writing carefully. Planning requires thinking about the subject of the letter from the point of view of the intended recipients. Letter-writers can more easily determine what information needs to be included if they know the needs, interests and concerns of their audience. This will help them customize the letters according to the readers. Aside from examining the perspective of readers, managers should also make sure that their writing is clearly organized. This involves putting the main thrust of the letter, which is to persuade readers to take specific action, at the start. They should also remember to organize the main points logically.Citation DetailsTitle: The power of persuasion. (written communication in real estate management)Author: Janis Fisher ChanPublication: Journal of Property Management (Refereed)Date: May 1, 1998Publisher: Institute of Real Estate ManagementVolume: v63 Issue: n3 Page: p76(3)Distributed by Thomson Gale