Wing Tang Wong

This digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 1995. The length of the article is 3157 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Firms can adopt a centralized, decentralized or hybrid agency model as a pattern for marketing materials development. The models are useful in meeting customer specifications for marketing communication groups.Citation DetailsTitle: The internal agency approach to managing and developing marketing materials.(Special Section: Marketing Communication)Author: Christopher KruellPublication: Technical Communication (Refereed)Date: May 1, 1995Publisher: Society for Technical CommunicationVolume: v42 Issue: n2 Page: p231(5)Distributed by Thomson Gale