Wing Tang Wong

This digital document is an article from American Journalism Review, published by University of Maryland on September 1, 1995. The length of the article is 843 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The consistency of a promotional material for a television newscast with the content of its news story has to be closely observed by the station in upholding journalistic integrity. In view of the diminishing credibility of the media in its treatment of local news, news directors have been constantly on guard against antici-pointment, a viewer's reaction to teasers or promos which are non-reflective of the real story. A promotional message often comes in the form of a video package shown hours or days before the newscast itself, or a brief verbal tease made by the anchor preceding a commercial break.Citation DetailsTitle: The danger of hype in TV promos.Author: Lou PratoPublication: American Journalism Review (Refereed)Date: September 1, 1995Publisher: University of MarylandVolume: v17 Issue: n7 Page: p52(1)Distributed by Thomson Gale