Wing Tang Wong

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1996. The length of the article is 1433 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Many public relations practitioners have gotten into the habit of using 'technobabble' and acronyms given the ubiquity of technology in the business world. Plenty of them use technical jargon to conceal the fact that they do not really understand certain topics, while others have been so impressed with technology that they have completely forgotten that their job is to reach out to people in the real world. PR involves identifying the company's target markets and determining their wants and needs. To do this effectively, PR practitioners must think of customers as individuals and not as some theoretical mass market. They must keep in mind that many ordinary people are not computer users and therefore will not understand technical jargon. They must also consider the levels of technical understanding of third parties who influence the target markets, such as industry analysts, reviewers and columnists.Citation DetailsTitle: Public relations' biggest challenge: translation.Author: G.A. MarkenPublication: Public Relations Quarterly (Magazine/Journal)Date: September 22, 1996Publisher: Public Relations QuarterlyVolume: v41 Issue: n3 Page: p47(2)Distributed by Thomson Gale