Wing Tang Wong

author: Cheryl Dauphin Nancy Simonds asin: 0979016002 binding: Paperback

If you're in charge of creating the marketing materials for your company or nonprofit agency, this "tool chest" will help. A lively, interactive guidebook, it contains tips on how to: Identify your target market; Determine the goal for your marketing piece; Keep the layout and design simple; Use the appropriate color and file formats; Prepare the project for your commercial printer...
and so much more!

The authors have 40 years of combined experience writing, designing, and proofreading marketing materials for successful companies, nonprofit organizations and entrepreneurs. The suggestions in this book are drawn from their own professional practices--helping companies like yours.

Also includes a CD of forms, worksheets and checklists to help you keep your project on track.